Tuesday, February 1, 2011

The Gap Logo

It looks like the fallout over the controversial 'Gap Logo Change' has finally landed. The brand manager has been let go. The whole thing ended up making  huge stink a couple of months ago, and it reminded me how personal people as a whole take any sort of tinkering with familiar brands.

I imagine if 40 years ago, when TWA changed their logo, no one would have minded too much, and still bought their plane tickets. The Gap debacle was a pure showing of online 'rage' that can mount over something trivial as well as the growing importance we place on those familiar things and ideas in our lives, even a clothing store.

It sucks to be the face of bad PR like Marka Hansen ended up being, but I'm sure it's not the last time someone will take the fall for a ill conceived rebranding.

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