Tuesday, August 28, 2007

HP/Serena Williams

About 3 weeks ago, TFU was asked to be involved in this new campaign that featured an animated version of tennis pro, Serena Williams. I was hesitant to take it on at first, mostly due to the insane turnaround that was being asked. After some thought and negotiations, it looked more do-able…Then I learned it was to be played in Times Square, with the character leaping from building to building.

Without discouraging myself too much at the scope of this project, I assembeled a small crew, and away we went. The next coupla weeks were grueling, and , of course, LA is in the midst of a sweltering heat wave, which didnt help.

Two weeks later, we have a rough version to show the agency, and they’re blown away. Sometimes, working with agencys can be daunting cause of the high expectations they might have, but, fortunately, we seemed to have met them (a good tactic in dealing with a client can be to downplay expectations before showing results).

So, last friday, it played in NYC without a hitch. Pretty incredible to see your work that big, but, unfortunately I couldnt be there to see it (I was helping the parents build a new deck), but my brother Pete got to go and check it out, here’s a video for it here.