In summer of 2003, I'd rediscovered the GrantRay/Lawrence series of Marvel Comics cartoons. I distinctly remember these as a kid that my brother and I would laugh and make fun of these embarassingly simple animations. Marvel was trying to get into the animation business, and using the actual 60's comic art, moving the images, and adding poorly recorded audio, with limited animation.
I had the idea to recreate something like this for a music video, as mostly an inside joke. Out of the blue, I emailed Peanut Butter Wolf , head of Stones Throw Records, and asked if I could direct a video for him at some point. A week or so later, he wrote back saying 'sure, what do you got?' I told him the idea, and he suggested we animate a video for the upcoming MF Doom project they were recording. I got the single 'Money Folder' from him, showed PBW and Madlib some of the cartoons I was referencing. After about a month or so of non-starts, I quit my job, and got started on the initial artwork (continued).