Friday, January 16, 2009

Refresh Everything©

There's a series of billboards out there that, at first, were mistaken for 2008 campaign slogans. It turns out , this was Pepsi Co's new ad campaign.

It'd be interesting to see if Pepsi had a backup campaign in wake of a McCain win in November. Considering it takes a good year to gear up for one of these major pushes, I'm sure Pepsi had the resources to develop 2 separate campaigns, awaiting the november results.

Here's what I imagine a new Pepsi logo would have looked like if there'd been a McCain/Palin win:

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