With the LP art finished and some other artwork done for a Single sleeve, we'd started on the video. The biggest challenge was figuring out how to actually animate the figures themselves. We opted for taking a puppetry approach, and got started. We'd mix in digital effects and erasing techniques, and shoot it all digital.
Kurt had wanted to shoot it on PAL, which required us to rent a PAL camera as well as a monitor, which ended up shooting up costs. The results did come out a lot better though. We shot it at the producer Dean Chamberlain's brothers home, and enlisted the talent of his nephews and neices to star in the video. We had a blast, and wrapped up shooting in 3 weeks.
We were going for a vintage 1970's look with the video, so, we studied ads like these old toy commercials:
The digital effects ended up taking much longer than anticipated, so, all together, production from start to finish ended up taking us a good 6 months. I didn't get the results I'd originally hoped for, but, we pulled off exactly what we'd intended: