Monday, August 2, 2010

Font central!

For the uninitiated, House Industries have been making and designing typefaces for a good 20 odd years. These guys found an ingenious way to take something so ubiquitous as fonts, and package and sell them as specialty items.

They introduce a new series every couple of months, and, span the whole spectrum ashtecially from, Tiki, Hot Rod, Planet Of The Apes, Punk etc. They go as far as to track down the original typeface designers, and work alongside them as use their original letter outlines, and transfer them digitally.

They have a great case study with their 'Las Vegas' series released a few years ago, in which they researched the designers and architects of the original Vegas casinos, and made complete typefaces based on the letters used in the signage.


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