A video was posted on Google that reminded me of Mr. Bass' work. Saul was a pretty influential typographer/designer who would go on to re-invent the art of movie titles. He would come up with a letter style for the poster, and work that into the entire film titles and promotion. But don't take my word for it, read more details here.
Below are a few examples of his more notable work.
Also there's a great site here that someone put together to celebrate his title works.
And finally nerds, here's that video someone made as a tribute.
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